By
Brian Jump
http://www.nodents.com
Catchy title, huh?
No, not a
get rich deal, not a gimmick.
This article is geared towards
auto detailers or auto recon
businesspeople.
So, to my
point:
1) You have
a dollar, given to you from
your customer. Lets say his
name is Jim, and he just paid
you to do a very basic wash
and wax. Youre a detailer.
Or, your a Paintless Dent
Removal Tech, either way,
this will work for both of
you
2) Youve
completed your task and the
client is happy. So what do
you do now?
A) Say goodbye and thanks
for the buck
B) Say call me next time you
need me.
C) Offer the client a discount
card for the next time he
or she needs you, AND also
offer him a free repair if
he/she refers you 2 new clients.
Yes, C is
the goal. Your clients are
your best salespeople, and
if you do it right, you can
build a book of business that
will never require any further
advertising, and you will
not need to prospect any more.
AND you can CHOOSE your clients
instead of them choosing YOU.
Wow..think about that one
for a second.
YOU choose
the client. That is important,
because let me tell you, some
clients are NOT worth the
time or money, And the flipside,
other clients are worth gold,
literally.
So you create,
either on your invoice, or
business card, or referral
card, a means to have your
clients refer you business.
And lets say you go beyond
what your clients expect,
so that they REALLY want to
spread the word about you.
That is a
big secret in business. Warren
Buffet, Bill Gates, etc know
this hard and fast rule. Give
the customer more than they
expect, and you will win them
over.
Simply giving them what they
expect only does one thing-
it completes the transaction.
Boring, huh!... Wow them.
Blow them away.
Examples?
Sure I'd be glad to-
A) Detailer? replace their
wiper blades, check their
tire pressure, get their oil
changed or give them a free
coupon to do so themselves.
B) PDR Tech?
Give them a free car wash
coupon, take out extra dents,
touch up scratches, polish
headlites, etc etc.
Be creative.
I bet you can think of all
sorts of things you can do
for your clients.
The opportunity is there,
because the client has give
you the opportunity..what
you do with it is up to you.
Meet their expectations, no
biggie. Blow them outta the
water..you both win.
Check us out today, at nodents.com
Happy Pushing!
Brian Jump
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