By
Brian Jump
http://www.nodents.com
I know..I
hate to use such a cliche
term that everyone and their
mother over used in the late
80's, but it still beckons
attention, and for that, I
drag it out of the closet
and use it again..turbo +
your paintless dent removal
business.
There. Im
done with the hype. On to
the show..
HOW?
Im assuming
you are a Paintless
Dent Removal tech...and
as such, you push
dents.
Question:
When you are pushing dents,
are you selling? no. Someone
recently said- when you arent
selling, you arent making
money.
So, when
you push you are just waiting
to make money LATER.
Thats not a good thing. So
what to do? You cant sell
AND push at the same time.
And if your goal is to work
less or make more money or
both, I have a solution (that
I personally have used and
it works NICE)
Bring on
a salesperson. Yup. A recon
service salesperson. THIS,
will TURBOCHARGE your business,
when done right.
I have had
great success by having a
person sell our services while
the techs are out working.
I dont want my techs wasting
time talking, chatting etc..let
a salesperson handle that
stuff..it IS important, but
a tech isnt generating cash
if he isnt pushing or working,
so let them work.
How do you
do this, you ask?
Well first you should network
in your community..personally
and through business..get
the word out you are trying
to hire a salesperson.
Secondly,
think about hiring a woman.
Think about it again, and
then, unless you find Dent
Jesus, hire a female it at
all possible. You will thank
me later.
Third- train
this person the business ins
and outs. They dont need to
know how to write damage repairs
or estimates, just the lingo
and shortcuts.
Fourth- PAY
this person. I would suggest
20% of the gross receipts
and a small salary, car, phone
etc, OR 30% straight commision
or give them the option of
either.
The person you hire will need
and deserve to make good money
and you dont want turnover.
Our salespeople average 7
years with us, and you want
your investment to stick around
to help grow your business.
This person
can sell to any market segment
you want, and will generate
income for your techs WHILE
they are working. This person
can even do Public Relations
for you...all these things
to make your business flourish!
And I dont
know how many techs you employ
or if it is just you, a salesperson
can work in either situation,
and can write anywhere from
$5000 a month with ease, up
to over $100,000 a month with
some effort....so, you decide
where you want to be, and
get crackin..
Happy Pushing!
Brian Jump
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