What is Paintless Dent Repair(PDR) and Where Did it Originate?



Paintless Dent Removal is the process of removing minor dents and dings using a specialized artistic process and hand tools.

Paintless Dent Removal Glossary

Paintless Dent Removal was first developed on the Mercedes Benz factory assembly lines in the late 1940's and then tweaked and introduced to the general market in the early 1980's. It began as simple pick and filing on sheet metal to prepare damaged sheet metal for paint, as picking and filing still exists today in bodyshops, but two line technicians realized that using a shiny pole in the factory produced a reflection where they could locate and see their pick tool precisely behind the panel, in it's exact location. They then began to fashion a few tools that would access the damage and massaged the dents out using the reflection, without filing or using paint. After a few entrepreneurs realized the true potential of this unknown process, word soon spread of the "magical process" and Paintless Dent Removal was born. Technicians began sprouting up across the globe. It first migrated from Florida, to a few select technicians servicing luxury dealers across the US, with Paintless Dent Repair Technicians flying into every major city with a full load of repairs at each luxury dealer. Soon the company Dent Wizard was formed, and franchises were soon available. A company called Dent Masters was formed and came soon thereafter, also offering franchises, with Dent Pro and one PDR School that would allow individuals and dealers to be trained in the process (US Dent). A few independent technicians were also taught secretly and they took the process to other countries. From this point in the mid 1980's the process was exploding and technicians began to sprout up everywhere. To this day, a shortage of technicians still exists: demand continues to eclipse the supply of technicians worldwide.

We're only as good as our last Student...
Now, even with the popularity of Paintless Dent Removal, there still is a dramatic shortage of qualified Paintless Dent Removal Technicians, and an even more dramatic shortage of skilled Paintless Dent Removal Technicians, creating a wealth of opportunity for the creative minded entrepreneur seeking an excellent, low overhead business opportunity.

PDR Tech life

Paintless Dent Removal is an art, and requires specialized training and practice to fully master the technique.
After 15 years in the business, we at Superior realize this and dedicate our trainer to our students fully, in the form of One on One Training!

Total dedication to learning is the best insurance for complete success, and getting drowned out in classroom enrivonment, while trying learn an artistic process like this is a recipe for disaster.

Due to the dedication required,  "get rich quick" minded individuals are naturally weeded out and only the career minded individuals succeed.  Typical Paintless Dent Removal Businesses can service a wide array of customers including, but not limited to: Auto Dealers, retail customers (general public), rental agencies, fleet accounts, city/county vehicles, bodyshops, auto auctions, and more.

Due to the portable nature of Paintless Dent Removal, it is best to forego overhead and pass on a fixed location, but rather service customers on a mobile basis. This keeps overhead near zero and produces excellent profit margins.


Some Paintless Dent Removal services will use a retail location for private customers, providing the area chosen is ideal for such an operation. Call us today for specific information on how to build your business to best suite your specific goals and needs.

Paintless Dent Removal Training Course Information







Superior was more than I expected for my training- Full attention, a 2 hour business dinner covering all my questions, and excellent hands on training on 10 cars I think, or maybe it was more. Thanks again guys.
Lyle Peterson, St Charles, MO

The Pretraining, the auction, and hard work made for a great time. Appreciate it all. Please stay in touch!
Steve Shultz, Phoenix, AZ

I truly appreciate the gameplan and marketing information you gave me, and know this will be exactly what is needed to reach my goals of early retirement.
Chris Peterson Butte, MT


Phone: 1-949-302-3464  Toll Free: 1-888-992-3464


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